Sustainability

At Virgin Wines, our purpose is simple: create joy from grape to glass. That doesn’t stop with what’s in the bottle, it also shapes how we think about our impact on the planet, our people and the communities we’re part of.

Sustainability matters to us, and we know it’s not something you “finish”. It’s an ongoing journey that needs care, honesty and constant improvement. Like everyone in our industry (and beyond), we’re navigating a complex, fast-changing world. There are big challenges ahead, but we’re committed to doing better, not just saying we will.

A challenging landscape

The wine industry faces some serious global sustainability challenges. Climate change is already reshaping how and where wine is made, and its effects are hard to ignore. Rising temperatures, water shortages, wildfires and shifting biodiversity all threaten traditional wine regions and grape varieties.

While we can’t solve everything overnight, we believe acknowledging these realities is the first step to meaningful action.

Where we’re focusing our efforts

We’ve identified several key areas where we know change matters most:

Carbon emissions from global transport

Shipping wine around the world comes with a footprint. Transporting wine in bulk and bottling in the UK can be a better option than shipping finished cases – though it also brings challenges around consumer perception and feasibility. It’s an area we continue to explore carefully.

People throughout our supply chain

We’re committed to supporting a sustainable workforce, from winemaker to warehouse.

Climate-related supply and quality risks

As some regions become harder to farm, choice can narrow. That makes it even more important to support responsible producers and avoid unsustainable pressure on certain areas.

Responsible drinking

As we grow, we’re mindful of alcohol’s role in people’s lives. We believe in enjoyment with awareness and in helping customers make informed choices.