Trustpilot

Virgin Wines' Ethics Hub

At Virgin Wines, our purpose is simple: to create joy from grape to glass.

That doesn’t stop with what’s in the bottle — it also shapes how we think about our impact on the planet, our people, and the communities we’re part of.

We’re committed to doing business in a way that reflects our values of honesty, partnership and fairness — delivering great service while acting responsibly and with integrity.

Our Ethics Hub brings together the principles that guide how we operate, alongside the policies that support them.

Our Principles

We aim to:

  • Act with integrity
    We are honest, transparent and accountable in everything we do. We don’t hide behind small print or jargon, and we always aim to do what’s right.
  • Treat people fairly and with respect
    We value diversity, promote inclusion, and ensure our people, partners and customers are treated fairly.
  • Protect trust and confidentiality
    We maintain the highest standards of confidentiality and safeguard personal and commercial information at all times.
  • Work responsibly with partners
    We expect high ethical standards across our supply chain and respect the human rights of everyone we work with.
  • Put customers first
    We act fairly and flexibly with our customers, including how we manage payments, refunds and support in times of need.
  • Deliver quality with integrity
    We stand behind the quality of our wines and the honesty of our customer feedback, which is never influenced or manipulated.
  • Operate transparently and professionally
    We are clear and fair in our contracts, meet our commitments, and work collaboratively without restricting our partners.
  • Do business sustainably
    We consider our wider impact and aim to avoid harm to people, communities and the environment.
  • Speak up when something isn’t right
    We support a culture where concerns can be raised openly and safely.

Our Commitments in Practice

These principles are supported by the policies and standards that guide how we operate day to day: