Virgin Wines Launches Exclusive New Gin: L&C

Over the past 12 months, Virgin Wines has been selling a wide range of vodkas, whiskies, bourbons, rums, cognacs, tequilas and brandies (and so much more). This range is constantly updated, but the dream was always to broaden their offering even further by partnering with small batch distilleries to produce their own handcrafted, limited edition spirits. The hope was that the first of these collaborations would enable them to craft their own home label gin of the highest quality.

Virgin Wines are proud to announce that they have done exactly that. They have teamed up with the iconic Bullards Distillery in Norwich to create the very latest, entirely bespoke, addition to their spirits range. Located in the heart of the city, the award winning Bullards Distillery are creators of craft, small batch gins of outstanding quality that should be on the radar of all gin enthusiasts.

‘The goal was to craft something unique, of exceptional quality, bursting with freshness and pronounced citrus botanicals – with an entirely exclusively designed label too – and, in my very humble opinion, the result is simply STUNNING’ says Dave Roberts, Spirits Buyer for Virgin Wines.

L&C has been crafted over the last few months by Dave and Master Distiller of Bullards, Dave Crofts. As all gin fanatics will know, with a London Dry Gin the botanicals have been re-distilled with the gin and juniper – a method that produces the highest quality gins. This combined with a simplistic combination of lime leaf and cardamom has established a truly magical exclusive label which is now available for our customers to enjoy.

For further information please contact:
Emma Roe
PR Manager, Virgin Wines
T: 01603 886618
M : 07912654298
E: emma.roe@virginwines.co.uk

About Virgin Wines

Virgin Wines is an independently owned and run online wine retailer licensed to use the Virgin brand. Its range comprises over 500 boutique wines at any one time, with 90% exclusive to Virgin Wines.

Virgin Wines was established in 2000 under Richard Branson’s Virgin banner. Five years later, Virgin Wines was bought by Direct Wines to become a subsidiary company of theirs. In 2008, Jay Wright was appointed Managing Director, alongside his role as MD of Warehouse Wines and Averys of Bristol. In 2009, Warehouse Wines merged with Virgin Wines creating a unique, consumer-focused multi-channel wine business with unparalleled online, offline and fulfilment expertise.

In November 2013, Mobeus Equity Partners and Connection Capital provided a combined debt and equity package of £15.9 million to support the management buy-out of the business from Direct Wines by CEO Jay Wright and CFO Graeme Weir. The company continues to go from strength to strength as an independent business focusing on developing a portfolio of outstanding, exclusive, hand crafted wines, its ground breaking WineBank scheme and its award winning customer service. In February 2017, Virgin Wines was named ‘Online Retailer of the Year’ at the Drinks Retailing Awards.