Virgin Wines unveils bespoke Vineyard Collection after acquiring own vines

The limited-edition collection features seven wines from five distinct regions: Riebeek and Franschhoek in South Africa, East Sussex in England, Roussillon in France, and McLaren Vale in Australia. Each wine is selected from a blend of Virgin Wines’ own vines of the highest quality, produced in low volumes.

This new collection underpins Virgin Wines’ unique buying model, which involves working closely with winemakers globally to craft custom wines tailored to customers’ preferences.

With the launch of its Vineyard Collection, Virgin Wines is elevating bespoke wine creation to new heights, leveraging all they have learned over the past 20 years, combined with the inherent excellence locked up in these exclusive vines, to deliver its most ambitious venture yet.

Jay Wright, CEO of Virgin Wines, commented:

“One of Virgin Wines’ many USPs over the years is the direct involvement our wine buying team has in the winemaking process of our exclusive range. Now, we have decided to take this one step further and put our preverbal flag in the ground by securing a number of vineyard plots around the globe and creating our own wines from those select locations. This project showcases the winemaking expertise we possess alongside the passion and dedication that goes into every wine we create across our full portfolio. This is the first collection of wines we have made from this groundbreaking new project, and we plan to add many further exceptional wines over future vintages.” 

Dave Roberts, Senior Buyer at Virgin Wines, added:

“Vineyard Collection is a testament to the collaborative spirit between our team and some of the finest vineyards, who we know well and have worked with for over 20 years. These wines embody our shared passion, dedication, and innovative approach to winemaking, and we cannot thank them enough for allowing us to claim some of their top vines. We have been given total freedom, and each bottle tells a story of meticulous craftsmanship and the harmonious blending of our expertise, resulting in truly unique and exquisite wines that we are proud to share with our customers.”

Collette O’Leary, Winemaker and Estate Manager at Henners Vineyard, stated:

“Our partnership with Virgin Wines has blossomed into a remarkable journey of mutual respect and shared passion for exceptional wine. We’re very excited to have been able to help them create their own unique wines for Vineyard Collection through access to our exceptional vines. This collaboration is a celebration of our long-standing relationship and a testament to the extraordinary results that can be achieved when expertise and dedication come together.”

Please contact emily.revell@virginwines.co.uk for the Press Pack.