Virgin Wines launch mobile app

Providing a simpler, more intuitive way to browse, discover and buy wines from Virgin Wines’ exclusive range, the app was designed as a natural extension of the website experience and makes finding wines customers will love faster and easier than ever. App users will receive additional offers, including exclusive and limited-time deals delivered via notifications, alongside the ability to earn Virgin Points on purchases.

The app also includes new functionality and enhances personalisation, including the new “wine cellar”, enabling customers to build a personalised record of their wine journey. Users can rate bottles, save tasting notes, revisit past purchases, save wines for later and quickly re-order their favourites, all in one place, while also receiving personalised recommendations which improve over time based on their preferences and tastes.

The launch of the app represents an important strategic milestone within Virgin Wines’ medium-term growth strategy, with investments in enhancing its use of technology being a key pillar within this. The app will continue to strengthen Virgin Wines’ customer engagement, enabling use of push notifications, while also evolving its approach and driving user experience.

Jay Wright, Chief Executive Officer of Virgin Wines, commented:

“We’re excited to launch our first-ever app, opening up a world of wine at our customers’ fingertips. The app enables users to explore our range and select their wines more easily than ever, while providing enhanced functionality, increased personalisation and exclusive app-only offers. We are confident the app will further enhance our customer experience and deliver strong engagement. We also believe it will generate incremental sales from our existing members, as well as introducing an additional route to acquire new customers, representing clear progress against our medium-term growth strategy.”

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