Virgin Wines’ flagship club WineBank named Wine Club of the Year by the IWC
Virgin Wines, one of the UK’s largest direct-to-consumer online wine retailers, is pleased to announced that, at the International Wine Challenge (IWC) Industry Awards, its unique WineBank membership was named the IWC Wine Club 2024.
On the 9th July, the UK’s wine industry gathered in London to celebrate the 40th annual IWC Industry Awards. Widely acknowledged as one of the world’s most impartial and competitive commendations, the IWC credited Virgin Wines as “navigating a challenging wine market by keeping up with the current consumer trends, for example the introduction of lower ABV and vegan wines.”
The Virgin Wines team was delighted to take home the gold, being named the IWC Wine Club 2024 for its market-leading WineBank scheme. With over 130,000 customers, WineBank rewards customers with 20% interest on money saved into their accounts each month to spend on wine along with a number of other perks including free delivery. Through wine bought, with Virgin Wines customers having been rewarded with an additional £4m of savings each year through the interest they have earned on their WineBank deposits.
Jay Wright, Chief Executive Officer of Virgin Wines, commented:
“We are thrilled to receive the IWC Wine Club award. We have long believed that our WineBank offering is the best way to buy wine in the UK, and this recognition is a testament to that. Our team’s unwavering dedication to providing exceptional experiences and our passion for excellence in every bottle continues to drive our performance. Thank you to our loyal members and partners for making this achievement possible.“
When presenting the award, Helen McGinn, Co-Chair at the IWC, stated:
“We are delighted to recognise Virgin Wines for their remarkable progress. Their service-driven proposition has successfully increased membership by over a third, highlighting their commitment to customer satisfaction and innovation.
Virgin Wines is a professionally run business with a dedicated consumer base, consistently at the forefront of technology. They have made significant strides in sustainability and Equality, Diversity, and Inclusion, closely monitoring the positive impacts of these initiatives on their business.
Congratulations to Virgin Wines for continually leading the wine industry with innovation and integrity.”
ENDS
Contact: emily.revell@virginwines.co.uk for full release and imagery.
