Virgin Wines announces partnership with Ocado.com, to expand the reach of its wines to new customers

Launching on 2^nd October 2024, just in time for the festive season, this collaboration will give Ocado customers access to an exclusive collection of 50 different wines from the Virgin Wines portfolio. The selection has been carefully curated by the skilled Virgin Wines and Ocado buying teams, to meet consumers’ evolving tastes and appetite for discovery. It is the first time the wines will be available to buy as individual bottles, which can easily be added as part of a weekly grocery shop, having previously only been accessible to Virgin Wines customers and as part of multi-bottle cases.               .

Ocado boasts the largest supermarket wine range and, with this partnership, is set to expand customer choice even further by offering a broader variety of white, red, rosé, and sparkling wines, including a selection of unique and lesser-known grape varieties, sourced from renowned wine regions across the world. Virgin Wines has leaned on its long-standing expertise and unique customer-driven buying model to ensure that the wines being introduced to Ocado are distinct from existing offerings, providing Ocado shoppers with fresh choices and new experiences, as well as the classics they already receive and love.

Virgin Wines’ expertise in delivering high-quality wines that combine exceptional value with innovation and small-batch production, seamlessly combines with Ocado’s mission to deliver unbeatable choice, unrivalled service and reassuring value to its customers, to create a partnership that makes the joy of wine discovery more accessible than ever.

Jay Wright, Chief Executive Officer of Virgin Wines, commented:

“We are thrilled to be working with Ocado to bring our expertise in sourcing and creating wines to their considerable audience. This collaboration allows us to introduce Ocado customers to a hand-picked selection of exclusive wines from our large and distinctive portfolio.

Virgin Wines has long-standing relationships with a considerable network of independent winemakers across the world. Our team work closely with them to create a unique range that is constantly evolving to meet the varying needs of different consumers. I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new.”

Vanessa Pearson, BWS Trading Manager at Ocado stated:

“We know Ocado customers love the convenience of being able to add wine to their weekly shop and are increasingly looking for inspiration when it comes to new styles, regions and producers to explore. This is something we’re well positioned to deliver, as we don’t have the same shelf space constraints as other supermarkets and can quickly respond to trends and changing tastes. We’re particularly excited to share this new selection – the wines are exceptional, and all bring something brand new to the range. We can’t wait to hear what customers think.”

The Virgin Wines Ocado wine range is available now. Explore the 50-bottle selection here.

Imagery available to download here.
Picture in this press release to be credited to Virgin Wines in partnership with Ocado.